In honor of Hispanic Heritage Month, I speak with Charlotte Castillo, managing director of Poderistas, a non-profit founded by Latinas that focuses on building a digital community that inspires civic engagement among Latinas.
Charlotte tells us how she first got involved with Poderistas as a volunteer and how she used her marketing and brand strategy expertise to help launch the organization in 2020. She shares the initial hesitation she had about leaving behind her corporate career when she was offered the opportunity to run Poderistas, how she worked through her doubts, and how she’s adjusting to her new non-profit world.
Learn more and get involved with Poderistas at:
Music credit: TimMoor from Pixabay